Portfolio | Bright Content

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Portfolio

Mobius Labs

White paper: How AI is transforming journalism

Cutting through the myths surrounding AI, bots and automation, this guide to the use of computer vision in the media helped generate dozens of new leads for this Berlin start up.

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Spotify

Migrating Spotify to the Google Cloud

To keep up with users and make use of the latest AI tools, Spotify migrated its infastructure to the Google Cloud platform. This technical case study explains how they did it.

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Spotify

Using machine learning to optimize the home page

HR Handbook: Bringing people back to work during Covid-19

A practical 'how to' guide aimed at heads of HR responsible for creating a safe workplace for employees returning to the office or working from home.

Boomi

A technical introduction into how Spotify uses machine learning and AI algorithms deliver podcasts and music that match the tastes of its listeners.

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Digital Drum

Guest blog: Guide to employee advocacy

Commissioned by one of the digital marketing industry's most popular blogs, this step by step guide explains how to turn your employees into social media influencers.

Mobius Labs

Computer Vision AI: Case Study

Bright Content interviewed one of Europe's largest photo agencies which has just deployed the latest computer vision technology to manage its archive and increase online sales.

AI-Fidelity

Can artificial intelligence write pop songs?

Cutting through the hype to explain how AI can help, but not replace, creative professionals.

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Digital Leadership Associates

Guest article: Blogging for beginners

From writing your first post, to publishing daily. We wrote this guide to blogging originally for Digital Leadership Associates before being shared by Little Bird Marketing in the US.

Boomi

Local Government: Thought Leadership

Bright Content helped Boomi attract hundreds of attendees to a webinar through a content marketing campaign based on blogs, articles and social media.

Lingoda

Display Advertising Campaign

Lingoda wanted to accelerate sign-ups by moving from digital to a real-world display campaign. Bright Content developed a series of concepts and coverlines to inspire new customers.

Bright Content (blog)

Introduction to AI: Voice synthesis explained

How do the latest machine learning models imitate celebrities and spread fake news? This article explains complex technology in clear language for a business audience.

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Capco

Animated recruitment campaign: Halloween

Bright Content produced the script and storyboard behind this attention-grabbing recruitment campaign.

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Misys

Financial risk management white paper

In the aftermath of the 2008 financial crisis, Misys (now Finastra) wanted to reposition its risk management offer to better protect and support financial institutions.

Capco

Creative campaign: Do Not Disturb

How do you attract the attention of busy consultants at a top financial conference? Bright Content conceived an ‘in-real-life’ campaign that used do not disturb signs to convey a memorable campaign message.

Lingoda

Animated social campaign

Combining branded graphics and punchy copy lines, this animated clip helped take Lingoda’s Marathon product from trial run to one of the world’s best-known language learning programmes.

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Lingoda

How it works video

Conceived, scripted and managed the launch of this animated ‘how it works’ video for one of the world’s leading online language learning platforms.

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