Content intelligence

Articles and insights on AI-powered content strategy, B2B marketing, and brand building.

• AI isn't killing UK jobs. Yet: Small businesses are more likely to hire than fire if they use AI.
• For content to work, you need to fix what AI has broken: It’s not enough to know how AI works in content. You need to know what doesn’t
• What is a content engineer?: A job description for the most important role that you don't have yet.
• Stop using slop as an excuse for bad content: Slop is a 'we' problem not a 'them problem
• I let Claude into the living room and it gatecrashed the quiz: What happened when my AI tried to join The 1% Club
• Long live AI for normies: With Meta Muse and now OpenAI Dots, both the workplace and the living room are getting the user friendly AI agents they deserve.
• When does AI stop being AI? When it starts being useful.: More people than ever are using AI outside work. As you’ll discover when you’re home for the holidays.
• Parallel AI and my big Ferrari mistake: Employees are sick of workplace AI and I slip up with sports car slop
• Is it time for an AI sovereign wealth fund in the UK?: With Anthropic predicting a significant shift in GDP from knowledge worker salaries to capital, does the UK need a new economic model for employers and employees alike?
• Case study: the builder who got a day a week back: A day a week saved on pricing, and a route to thousands of pounds in margin a year
• What other Claude courses get wrong: Most people have very clear goals when learning how to use AI. So why do so many trainers offer the wrong skills?
• Claude Cowork: The five stages of wonder: ChatGPT Work and Claude Cowork are a massive step up from their free chatbot cousins. Here’s how they can save you days every month and boost your annual margins by tens of thousands of pounds.
• AI in your business? Read this before you go on holiday: More than halfway through the year, and it's time to take stock of the AI business landscape
• When Frida Met Claude: What happened when I asked Claude to give me a personal tour of the Frida Kahlo blockbuster exhbition at Tate Modern.
• Forget prompt engineering. Context engineering is far more important for great content: If you're using a paid version of Gemini or Claude but not taking advantage of NotebookLM or Cowork, you're leaving money on the table.
• Build what you know: Storytelling with software is as important as telling a story with your CV. So where do you start?
• The first wave of AI-natives is about to hit. Are you ready?: You need more than AI add ons. For the next wave of graduate hires, AI is the operating system, the tools and the network in one.
• The human is no longer in the loop, they’re in the cockpit: Claude isn't just changing how I work. It's changing how I think
• Stop getting AI content wrong. (Or when slop isn’t slop): Slop isn’t slop because you spotted an m-dash or giveaway phrasing. It’s slop because you can’t tell one person’s LinkedIn post from another.
• Why small and medium businesses need to get beyond the chatbot: Why 2026 is the year of the AI-first SMB
• The AI technical ladder for marketing executives: How to get from prompting to orchestrating with AI
• The perils of performative AI: All PR, no profit. Why companies are putting an end to performative AI.