The AI technical ladder for marketing executives

By Peter Springett · 24 March 2026

How do you get from chatting with AI to building project templates and orchestrating workflows?

I put together this table (with some help from Gemini) inspired by conversations with marketing leaders and colleagues over the past few weeks. Many felt as if their teams were stuck in a loop of endless prompting without seeing a massive shift in productivity (Level 1).

Getting to levels 3-4 should be the absolute minimum for anyone working in marketing today. What do you think? Have I missed any levels? What other tools would you recommend?