Services.jpg

Services

Content, copy or social? All too often businesses are forced to choose when what you really need is a blend of services that meets the exact needs of your business and its audience. 

That’s where we come in. At a time when attention spans are shorter than ever, we help you stand out from the crowd with original content and a distinct social voice that inspire your online audience.

Content Strategy

It starts with you. What’s unique about your business? What makes you special to your audience? We craft content strategies that tell your story, connect with customers and grow your business.
 

Discovery: clarify brand purpose and customer need.

Schedule: create and manage the content calendar. 

Audit: repurpose and reuse evergreen content.

Scale: identify cost-effective resources to expand production.

Monitor: analyze data and measure ROI.

Specify: deliver style and brand guidelines for company-wide consistency.

Content Strategy

It starts with you. What’s unique about your business? What makes you special to your audience? We craft content strategies that tell your story, connect with customers and grow your business.
 

Discovery: clarify brand purpose and customer need.

Schedule: create and manage the content calendar. 

Audit: repurpose and reuse evergreen content.

Scale: identify cost-effective resources to expand production.

Monitor: analyze data and measure ROI.

Specify: deliver style and brand guidelines for company-wide consistency.

Social Media

Increase your influence. We’ll match you with the b2b social channels where customers, partners and media gather, and help you maximise your impact with these communities. 

Hygiene: audit and optimize existing social media profiles.

Management: schedule daily posts and engage with communities.

 

Growth: attract followers and fans with original and shared content.

 

Engagement: schedule copy, memes and gifs that inspire conversations and comments.

 

Influence: match your business with influencers, from customers and creators to the mainstream media. 

 

Reporting: measure, analyse and optimise social performance.

Copywriting

Get the copy right. First time. Publish faster and reduce costs by working with tech experts who turn complex ideas into clear copy that is customer and SEO friendly. 

Blogging: topical articles that inspire readers and pack an SEO punch.

White papers: in-depth research and reports aimed at senior decision makers.

Landing pages: copy that converts from headlines and straplines, to call-to-action buttons.

Email marketing: boost open rates and increase click throughs and conversions.

On page SEO: accessible content that is keyword ready and written for mobile.

Videos and podcasts: memorable scripts that bring your business – and your people – to life.

Training

Equip your teams with the skills to share and shape opinions in the digital age. We train CEOs, graduates and everyone in-between to grow their online audience and influence.

Employee advocacy: Recruit and train your people to share inspiring content on social media.

Social media: LinkedIn and Twitter training for employees including C-suite and senior executives. 

Blogging: Research and write original articles that get people talking and customers clicking.

Business writing: For web pages, email marketing, conversion/landing pages and social media posts.

 
 
 
 

Feel the connection?

© 2020 Peter Springett.