
What the current Twitter storm teaches us about employee advocacy
It was one of my biggest social media mistakes. A while back, I was working with a client, planning the distribution of a new blog. The moment the article went live, the author sent me an ‘urgent’ message requesting the link and a few words she could use to share the post on social media. I immediately obliged and went back to the content calendar. An hour later I got a grumpy message from the head of marketing. “The blog from today. Everybody’s sharing it on LinkedIn.” “That