It was one of my biggest social media mistakes. A while back, I was working with a client, planning the distribution of a new blog. The moment the article went live, the author sent me an ‘urgent’ message requesting the link and a few words she could use to share the post on social media. I immediately obliged and went back to the content calendar. An hour later I got a grumpy message from the head of marketing. “The blog from today. Everybody’s sharing it on LinkedIn.” “That

In this post I’ll explain my daily Twitter schedule and the workflow that I use to gather and share content. At the start of the week, I was fortunate to attend a webinar hosted by Tim Hughes, one of the founders of DLA Ignite. Tim is one of social media’s genuine business celebrities, a blue-tick Twitter maven who’s passionate about social selling and how this can accelerate the digital transformation of your business where other methods have failed. If you want to learn the

Are you an addict? You might be. Let me explain. We all enjoy a bit of what behavioural economists call confirmation bias. We gravitate towards articles, or commentators whose world view corresponds with ours. We do this because we are addicts. When we find opinions that validate our experience, the brain releases a tiny dose of dopamine, a feel-good chemical that gives us a sense of wellbeing, that all is good with the world. It’s why we return constantly to the newspapers,

In my previous post I described how you can follow a simple drill that will raise your profile on social media and attract new followers quickly. The other related questions that I hear frequently, are ‘how can I find interesting articles to share’, and ‘is there a simple way to schedule posts so that they get sent out automatically?’. The answer to both questions is ‘yes’ and in this post, I’ll look at a few of the tools that can help you save time, while boosting your reput

Finding followers. It’s one of the most important steps when raising your profile on social media. No surprises there. No surprises either that when people get started on Twitter, one of the first questions is, “who should I follow,” quickly succeeded by “and how do I make them follow me back?”. The simplest answer is to begin with people that you already know. Don’t, as some people do, send your first tweet to @richardbranson and immediately expect an afternoon of light-hear

More than 10 years ago I started living on Twitter. I was off to run my first marathon in New York. Text messaging from a Samsung slider phone was doing my digits in. But back in those days you could text-message to Twitter. The idea that you could send one line to many people from a mobile device was genuinely revolutionary, and solved the problem of my aching fingers. I was addicted to Twitter in an instant and have been ever since. There’s more to this anecdote than nostal