The record fine of €2.42bn imposed on Google by the EU shouldn’t come as surprise to anyone. With dominance for the digital world reaching a crucial ‘Game of Thrones’ style finale, Facebook, Amazon, Google and Apple are playing a high stakes game that is disrupting our received wisdom concerning the web, search, social media and commerce. Put simply, these companies are trying to circumvent the ‘open’ web with their own business platforms. Facebook has its walled garden conte