Peter SpringettNov 18, 20203 minFarewell doom scrolling, welcome to the new boring. Can Twitter survive the changes coming its way?These are challenging times for Twitter. CEO Jack Dorsey is facing down a senate eager to redistribute media power exerted by social media
Peter SpringettMay 25, 20203 minWhat the current Twitter storm teaches us about employee advocacyIt was one of my biggest social media mistakes. A while back, I was working with a client, planning the distribution of a new blog. The...
Peter SpringettMay 19, 20203 minUse this simple method to build strong connections with LinkedIn expertsIn social media, as in life, you get out what you put in. Especially as you grow your network. Sure, you can follow dozens of people at...
Peter SpringettJul 24, 20192 minWhy I’ll never buy The North Face againBy now you’ll be aware of the stunt pulled by The North Face and its agency Leo Burnett Tailor Made who replaced photos on Wikipedia...