Peter SpringettJun 22, 20203 minHow to edit your copyGreat. You’ve finished the first draft. Now comes one of the hardest parts, checking your own copy. A quick warning. There’s more to...
Peter SpringettOct 23, 20193 minWhat’s the best length for a blog post?The ideal word count for a blog post? A quick search will tell you that articles between 1,200 and 1,700 words rank highest with Google....
Peter SpringettFeb 12, 20193 minMake it more human: How to write attention-grabbing b2b and tech contentI’m still astonished when people say that business-to-business copy-writing is dull. Even more amazed when they talk about technology in...
Peter SpringettDec 5, 20182 minSurviving AI? Don’t just create, be creativeBrace yourselves. Artificial intelligence is ganging up on content professionals again. At least according to this story from the Content...