User intent is a hot topic right now for SEO and content marketing. But with AI, voice recognition and other disruptive technologies entering the mainstream, how can businesses ensure that they continue to serve up great content that meets the needs of their online audience? First a recap. At its most fundamental level, user intent is about directing an end-user towards web content that matches their need as closely as possible. Search keywords are important, but user intent

What’s front of mind for content strategists right now? I’m not claiming that this is a comprehensive list, far from it. But for me it reflects some of the most important issues on the table today. Here goes, and by all means add your suggestions in the comments at the end. How to write: Yes, there’s more to content than copy. Video currently grabs the engagement headlines, photos and banners will all drive up shares, clicks and likes. But pretty much every ‘unit’ of content