After recovering from injury, I’m back in long-distance training for a couple of marathons this year. At the same time, I’m stepping up my writing, helping to tell great stories across all our digital channels, including social media. Writing and running? More in common than you might think. Here are 10 reasons why. Go ahead and add your own in the comments below. 1. It takes 40 minutes to warm up. You can have a rotten first few miles, the introductory paragraphs may be tort

Everyone’s a writer these days. From tweets to LinkedIn posts, from blogs to white papers, writing skills are high up the menu for anyone working in a business that relies on content for digital marketing. But even when you’ve got a great idea for a blog, for example, there are plenty of obstacles between that cranial light-bulb moment and a good first draft. And many of them fall under that dreaded condition, writers’ block. Normally experienced at the start of the drafting