Peter SpringettJul 9, 20194 minAmazon was founded in 1994. Here’s what life was like 25 years agoTwo things caught my eye this morning. First, Amazon was founded 25 years ago today. With 1994 on my mind, I then spotted a recent YouGov...
Peter SpringettMar 2, 20193 minThe outrage reflex. How to overcome an addiction to anger on socialAre you an addict? You might be. Let me explain. We all enjoy a bit of what behavioural economists call confirmation bias. We gravitate...
Peter SpringettFeb 12, 20193 minMake it more human: How to write attention-grabbing b2b and tech contentI’m still astonished when people say that business-to-business copy-writing is dull. Even more amazed when they talk about technology in...
Peter SpringettDec 20, 20171 minYour favourite e-commerce slide? It’s deadSee this slide? This slide is your favourite content from all those e-commerce, e-platforming conferences of the past couple of years....